The shift that changed everything? Moving from “I hope I’m chosen” to “I choose.” Shauna Wu shares how stepping out of waiting mode—and into ownership—redefined how she shows up: as a peer, a builder, and a strategic partner. When you stop asking for permission and start acting with intent, opportunities stop feeling scarce—and start becoming something you create. This conversation goes deeper, as Shauna opens up about the harder parts of her story—and the grit that came from it. Her perspective is clear: resilience isn’t abstract, it’s built through showing up, doing the work, and deciding—again and again—who you’re going to be. It’s a reminder that you don’t need to carry every part of your past forward, but you can choose what shapes your future. We also explore leadership through example—how the way you live, decide, and act creates ripple effects far beyond you. From raising a bold, self-directed daughter to building a legacy in male-dominated spaces, Shauna brings it back to one simple truth: don’t be afraid to work for what matters. Because in the moments you feel like giving up, that’s often when you’re closest to the result. About Shauna Wu: Shauna Wu, based in Seattle, is a marketing executive, motorsport partnership strategist, and founder of The Shauna Wu Project, where she helps brands and media platforms build meaningful partnerships in global motorsport. With more than 20 years of experience, she previously helped scale Smartsheet from startup to $1B+ ARR while launching award-winning partnerships with McLaren Formula One. Today she advises brands, athletes, and creators on sponsorship strategy and storytelling in the fast-moving world of motorsport and media. She’s also the creator of Driven to Disrupt, a program empowering women to build bold careers in sports marketing. www.shaunawu.com www.linkedin.com/in/shaunawu